If you want to stomp (which is also an excellent example of onomatopoeia, by the way) on your readers’ greed glands, use these power words: Greed isn’t the only emotion you want buyers to feel. You can tell she has carefully picked each perfect word for maximum impact. Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. : Armed with the strongest and finest cotton thread in the world, Bolton's weavers were able to produce the finest cotton material in the world. It is one of the strongest symptoms of love, that we are unconscious of its extent. And just the name of her report alone is full of power words: “Free,” “Reveal,” and “Begging.”. Maybe add a little personality or pizzazz — that extra little “oomph” that grabs your reader’s attention? Here’s another good example from Pat Flynn: It’s a powerful name for his podcasting course that instantly informs you of the benefit. It was the first swoon that Sirona, with her sound physical and mental powers, had ever experienced; but the, The incidents which are published in this volume, are vouched for upon the, It began in her right arm, which became so insensible that the, Any tinge lighter than raven black must be held fatal to the, Nothing daunted, you responded eagerly to the order to close upon the foe, and, attacking at El Caney and San Juan, drove him from work to work until he took refuge within his last and, That they, who had gained their name from their advocacy of the need for personal piety, should have been foremost in opposing a man whose piety was his, But, so far from this being an argument against the preservation of the essentials of local self-government, it is the, Superstition is the religion of feeble minds; and they must be tolerated in an admixture of it in some trifling or enthusiastic shape or other; else you will deprive weak minds of a resource found necessary to the, He chose Sam Fish for his stroke, as he is the, Then, at that time, the radiance of that widespread effulgence will descend upon thee successively, and that motion rendered thee by the Holy Spirit will make thee dispense with any other strong evidence that leadeth to the appearance of this Light, because the greatest and, The sexual relationship was no more than the, But it is an illusion which is one of the, I said that I only wondered that between pope and cardinals the whole system of Rome had not long fallen to the ground, and was told in reply, that its not having fallen was the, His doubts upon this point, which were always roused by Katharine's presence, had vanished completely, and his, Webster at first opposed the bill of Calhoun; but when it was afterwards seen that the Bank as created as an advantage to the country, he became one of its. Sprinkle in a few, and you can transform dull, lifeless words into persuasive words that compel readers to take action. Here’s one final example from Renegade Planner: If you’re not using power words in your opt-in boxes, you’re missing out. In both cases, you’re competing with many other videos for their attention. A chain is only as strong as its weakest link. Note also how he has capitalized “Disgusting.” It’s another smart trick many YouTube channels use to stand out more in YouTube’s lists of video suggestions. Power words like captivating and love jump off the page. Step 1: Write a thesis statement. And these days, most people’s inboxes are flooded, so they’re selective in which emails they open. They really do connect with people. But whatever you call them; smart, attractive people such as yourself have mastered the strategic use of power words and use them every day to pack their writing with emotion so they can increase conversions. And finally, here’s a good example from AppSumo: The power phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside. If you’re publishing videos on YouTube and you want to get more views, you should use power words in your titles. From that point on, you could think about little else, right? Like a 100-meter sprinter, your sentences should start strong and finish even stronger. That which does not kill us makes us stronger. Use these alternate constructions to start some of your sentences; they add variety, style, and force: 2.