He has over a decade of experience helping clients develop and implement tailored marketing strategies aimed at generating demand and driving growth for their business. If you’re in an area where “non-essential” businesses have shut down and your team is working remotely, it’s important to let your potential clients know that you’re still available to answer their legal questions. Bobby Ravan is the Director of Vertical Marketing for Scorpion Legal. Angela Wearn is the Executive Vice President for Personal Injury at Scorpion. The worldwide pandemic of coronavirus (COVID-19) has brought a level of uncertainty and heightened anxiety into our communities. For these practice areas, focusing your campaigns on delivering value rather than a hard sell is likely to improve ROI and plant seeds for significant future dividends. Be their anchor of support and reaffirm your law firm’s commitment to providing them with reliable information and sound advice when they need it. With so much news floating out there today, our experts have come together to provide marketing and business advice you can apply from a trusted source that will help you navigate these turbulent times. A multilayered approach is a good idea: We are truly living in unprecedented times, and the situation will change by the day. Working Remotely: A Practical Guide for Small Law Firms, Smokeball. This resource page has been created to guide your law firm through this uncertain time. Make certain that you’re in constant communication with your partner and be ready to shift strategies based on their recommendations. While clients are less likely to come to your office during this period, your firm can (and should) still deliver value to potential clients. Be a resource and make them feel more in control of their situation by creating educational content about the pandemic’s ramifications on your area of specialty. BLOG: Qualifying for Google’s SMB Ad Credit Program, INFOGRAPHIC: Consumer Perceptions & Spending Survey, BLOG: Marketing FAQs from Attorneys on COVID-19, WEBINAR: Marketing & Management Tips for Law Firms During COVID-19, INFOGRAPHIC: Best Practices for Attorneys, INFOGRAPHIC: Updated Family Law Marketing Trends, BLOG: Q&A with a Family Law Attorney on Coronavirus Strategy, VIDEO: COVID-19 Social Media Best Practices for Family Law Firms, WHITEPAPER: The State of the Criminal Defense Market, SUCCESS STORY: The Law Offices of Lance Fryrear, INFOGRAPHIC: Updated Criminal Defense Marketing Trends, INFOGRAPHIC: Search Trends in Criminal Defense, VIDEO: Advice from a Defense Attorney During COVID-19, VIDEO: COVID-19 Social Media Best Practices for Criminal Defense Firms, WEBINAR: Marketing Tips for Bankruptcy Firms During COVID-19. This period of uncertainty has also raised questions about what law firms should be doing during these times to minimize the impact of coronavirus on their practices and how to maintain their position as a secure source of information and support for their clients. Acknowledge the situation. The more questions you can answer for prospective clients, the more confidence your firm will build in their minds. Take questions from your page followers and answer them in a Facebook Live video. Run a social media advertising campaign that informs everyone in your community that you are available remotely. Set reasonable goals that take into account the current landscape while keeping in mind that when the times change for the better once again, you’ll need to be ready to implement your growth plans to achieve future business goals. It’s also a good time to focus on your law firm’s brand. This resource page has been created to guide your law firm through this Instead, be intentional about creating content that is of high quality and high relevance for your target audience. In his spare time, Bobby enjoys golfing, staying active, and spending time with his family in Southern California. With courts closed, client meetings If you find yourself with additional time on your hands, as many Americans are currently, use that time to remind your potential clients that your law firm is here to serve as a resource for them, and then be ready to help answer their questions and engage with them. In this webinar recording, two of Scorpion’s top legal marketing experts will discuss the steps you should take to minimize the pandemic’s impact on your practice. Since 2015, he has been working directly with attorneys and law firms at Scorpion to assist in achieving their objectives. Your practice does not need to completely go dark if you are able to take steps such as these to continue to speak with clients while following recommendations for social distancing and other safety measures.